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Email Marketing for Bloggers – The Next 25 Minute Mastery Guide

You must have heard that your blog email list is your most important asset.

but how?

If you still don’t have the answer to this question, let me explain it to you quickly…

You can get traffic from search engines, social media or you can buy traffic.

The sources are limitless…

The question is, are you taking advantage of this traffic?

If your answer is no..then you are in a serious problem..you are not doing anything that will help you…

Build an audience…

Create a brand advocate…

And get permanent traffic that is owned by you…

Here’s one thing you need to know:

If you’ve added the Facebook page box, the Twitter follow button and many other social media buttons, thinking that’s enough…

You are wrong..

How??

You cannot control what people will see on a social media site. Your reader may or may not be logged into Facebook or Twitter at all times, but they will definitely check their email.

I check my email everyday…

Isn’t it?

Having your one-time visitor or even regular reader on your email list is the best thing you can do today…

If you haven’t already..This guide is written just for you…

My biggest mistake in my first year of blogging…

One of the biggest mistakes of my blogging journey was not building an email list from day one. For the past 7 years, I have started using Aweber to build an email list.

In simple words, when a user subscribes to my email list, I have complete control over when and what updates I need to send.

Even though you may have millions of followers on the social-media platform, you are not really the owner of your readers. By being the owner I mean here; You don’t know whether your social media followers are going to see your updates.

Whereas email is a private thing and everyone including me sees it every day. Email is the best way to reach your subscribers and I have some success stories to share with you all which I will share in a few days.

When I was looking to get started with email marketing for my blog, I wasn’t sure how to get started. I thought it required some skill which I don’t have but I was wrong in my thoughts.

Anyone with zero technical skills (yah, you) can get started with email marketing and make it one of the best promotional channels for their blog.

I wrote this guide keeping in mind the user like you who has no prior email marketing skills.

This guide will help you create your own email list and sign-up form that you can add it to your blog. This whole process will take your next 25 minutes and you will start with one of the best online marketing channels for you.

I use Aweber to run my email marketing campaign because they are cheap and their policies are perfect for bloggers and affiliate marketers.

Plus, you can start with just $1 and within a month you can decide whether you want to continue or not. That’s how I started out and I suggest you start now before it’s too late. To get started, create your Aweber account using the link below, which offers a free 30-day trial.

Once you have signed up, just follow all the steps listed below and in the next 25 minutes, you will have your email marketing tunnel setup.

How to Use Aweber: Email Marketing Guide for Bloggers

Go to aweber.com and sign in using your email.

The first thing you need to do is to build an email list.

You can create unlimited email list and create different email list for different purposes.

For example:

If you have 3 different blogs, you can create 3 separate lists for them. Or if you have a blog you can create an email list now, and in the future, if you host a gift, you can create a new list and let users subscribe to that list. This way you can target your future gifts to a highly targeted email list. Anyway, keep it simple for now, as I’ll be sharing various tricks in a future post.

The first thing you want to do is to create a signup form using which your user can subscribe to your blog. The process is straight forward and this tutorial will help you create and set up the first email sign up form using Aweber.

Log in to your Aweber account dashboard and follow the steps below to create an email list.

You will also find the code to add the Aweber signup form to your blog after you’ve created the list, and I’ll share how to add it to my blog.

Go to this page and click on Create a List:

On the next page add your company name and website URL. You can use your existing address (that is in your Aweber account) or a different address.

Remember that this address is shown in every email you send and it is a mandatory rule for all and is followed by all email auto-responder service.

Also, add your name and email address on the same page. You can also use your company name or blog name here. I prefer to use personal name Because it makes the email more personal and I get better CTR.

This is basically the sender name for the email. (You can also use something like your first name from BlogName: Harsh Agarwal from ShoutMeLoud”.

Once done, click on the next step and now you have to name a list and add a description. Make sure you add a good description as it will be shown to your subscribers when they click on the unsubscribe link. This way they will know which list they are unsubscribing from. Here’s how Aweber explains the significance:

Your members will see this if they later choose to unsubscribe from your list. Providing a short and direct description of your list helps them understand who they are unsubscribing from.

Let’s say you have several lists and someone wants to unsubscribe from one of them. They will be shown all the lists and asked which ones they want to unsubscribe from. Describing each of your lists helps the person decide which lists, if any, they want to subscribe to.

Confirmation email setup to ensure double opt-in works

One of the cool things about Aweber is that it is double opt-in. This means that, when a reader types their name and email address on the subscription form on your blog or landing page, a link will be sent to their email to confirm it.

This is important to ensure legal signup. On this page, you can customize the email that will ask them to confirm the email newsletter. I personally use something like this

“Hey $name, before I start sending you blogging tips or a free book”, I want you to confirm by clicking the confirmation link in this email.

You can tweak it according to the user-base you have for your blog.

Now click on Approve Message and make a list. Congratulations because you’ve built your first email list and before you take a coffee-break, let’s take a quick look at how you can get email subscription codes for your newly created email list.

Aweber offers several pre-designed email subscription boxes and all you need to do is copy and paste the code on the plugin you are using.

I have listed the best WordPress plugins to get more email subscribers and I am using OptinMonster WordPress plugin here at ShoutMeLoud.

Video Guide: Build Email List in Aweber:

How to create a signup form for your Aweber listing:

Click on Sign Up Form and you will be taken to the email sign-up form creator page. Click on Create Your First Email Sign Up Form:

One of the best features of Aweber Email Form Creator is that you can have additional fields besides name and email. For example, if you need to get the address or phone number from your subscription, you can do so by adding a new field.

(This step is easy to do and even with zero design and coding skills you can do it).

I suggest that, just select any template from the page and you are good to add Aweber sign-up form to your blog.

Click on Save Form and go to Step 2.

Here is the interesting part, as you can dictate where the users will be redirected after they submit their name and email in the form. You can select the Basic version which redirects users to the page where they see the message “Please confirm your subscription by clicking on the link sent to your email”.

Click on Save Your Form and go to Step 3. Here you will find the codes that you need to embed in order to show the membership form on your blog or in a plugin. If a developer or designer maintains your site, you can mail the code directly to him from here and he can do the necessary work.

That’s it and now you have successfully created your email form and added it to your blog.

Now in the next series on Aweber email marketing, I’ll share my secret on how I connect with my customers and how you can use my techniques for your blog. For now, you should go ahead and follow the above steps to create your own email list.

Start Your Blog Email Marketing Immediately

You can subscribe to the ShoutMeLoud newsletter here to learn how I’m using email marketing for my blog, and I’ll also send you the next post in the series via email. If you have any question then ask me through comment. Share this tutorial with your blogger friend on Facebook and Twitter.

That’s all and now you need to use your marketing mind to grow your email list.

An email list is something that I missed to build from day one and over time I realized that it is one of the first things that every blogger should do. Anyway, it’s never too late to do the right thing.

I hope this tutorial will help a newbie to build a mailing list.

See also: Best email marketing services

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