How to Bulk Update WordPress Post Date (Solution)


Note: Use this trick with caution and for specific categories/websites, as it can have adverse effects.

  • Do you have a WordPress blog with evergreen content?
  • Do you know about Google’s Refresh Algorithm?

Google’s official blog post announcement stated that the change affected about 35% of search queries and about six to 10% of search queries exclusively. Search Engine Land has a detailed guide on freshness algorithm updates, which is worth a look.

So what are we trying to achieve here?

There are two functions related to timestamps in WordPress posts:

publish Date And revised date time stamp.

Depending on your website theme, you can show either of them.

Here at ShoutMeLoud, I only show the updated time stamp, because I’ve spent a lot of time updating old content and keeping them fresh. Adding freshness to old content and updating time stamps often results in increased search engine traffic. (Thanks for the refresh algorithm update).

In particular, if you have posts about deals and discounts, updating the time stamp often helps to get more clicks from Google Serpent, as the updated time stamp showed.

In this case, everything is done manually, but now we have an option to automatically update the time stamp of posts under specific categories.

See also: 6 ways to improve CTR and get more clicks in Google Search

Bulk Post Update Date WordPress Plugin:

Bulk Post Update Date WordPress Plugin is a clever WordPress plugin that lets you update the timestamp of already published WordPress posts.

This can help you automatically update the time stamp of:

  • publish Date
  • revised date

The plugin author recommends using the modified date feature greater than the published date, as it is more search engine friendly. And, I agree with him. However, a lot of netizens suggest using this feature with a pinch of salt, as it can lead to a loss in traffic as well.

However, for specific websites (which haven’t been updated for a while), and are evergreen, this plugin can be beneficial.

The plugin is simple, free and easy to use. Once you have installed the plugin (here is the link), go to WordPress Settings > Bulk Post Update Date, and you will see the following configuration screen:

  • Deliver at last: This option can spread the update time stamp over a specific period of time.
  • Choose categories: Here, you can select the categories for which you want to update the time stamp.
  • Date filed for update: You can choose between “Publish date” and “Modified date”. Revised date is recommended.

Once you’re ready, hit the Update Post Dates button, and the plugin will take care of the rest.

As I mentioned in the beginning, this plugin should be used only if you know what you are doing. This may not work for every type of WordPress blog, and may be bad for SEO.

In fact, for a long time, I’ve used another plugin called “Limit Modified Date” to help prevent us from updating time stamps when we’re making minor changes to an already published blog post. .

How do I use this plugin?

I have a wordpress blog in an evergreen place (family and relationships), where the content never gets old. I often use this plugin to add freshness to the “modified date”, and it gives readers more confidence, as it seems that the post is new and relevant. Again, this will only work in evergreen space.

over to you:

Now, it’s your turn to tell me how are you going to use this plugin? Have you noticed any significant results when updating the timestamp of an older article? more traffic?

Let me know in the comment section below. And here are a few handpicked guides for you to read further:

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