Struggling with low traffic to your blog?
Well, you can work on your on-page SEO and on-site SEO to improve your organic traffic.
ShoutMeLoud gets over 1.5 million page views every month and 80% of our traffic is organic. This would not have been possible without high quality content and technically sound SEO. Today, you will learn about an important SEO factor that will help you improve your overall SEO score and thus organic ranking.
Internal linking is one of the most overlooked factors by webmasters and those who hire writers for content.
What is internal linking in SEO?
A blog post or link from one page to another in the same domain is called an internal link. Internal links help search engines to crawl pages effectively. More than that, it helps in taking the link juice from one page to another.
Let us understand with an example:
Let’s say you have a webpage that has received about 10 high-quality backlinks from other domains. Now that page is already ranking high in the SERPs and what you can do here is that you can link other pages of your websites to that high ranking page thus sending the link juice to other pages which Still not strong in terms of backlinks. ,
To build an authority website, you need to make sure that all the pages in your blog are interconnected and this is where internal linking techniques come into picture.
A good example of a solid internal linking structure is Wikipedia and we all know how well Wikipedia ranks in search engines.
Now, since you have an understanding of what internal linking is, it’s time to learn some advanced tips and tricks to perfect this technique.
how to start internal linking in wordpress
The general rule of internal linking is that pages must be contextually relevant.
Whenever possible, take advantage of internal links to anchor text.
- related post after the post, and
- Popular posts in the sidebar…
…are some of the easiest ways to add internal links to a webpage. In the WordPress ecosystem, you can use internal linking WordPress plugins for quick internal linking.
You should look at Wikipedia, and add 7-10 internal links to a 1200 word article. There is no limit to internal links as long as they are contextually relevant and helpful to the users.
I usually add internal links when writing a piece of material or proof-reading it. If your organization has an editor, you should train them to add internal links when editing content.
Recently, I switched to the Linkwhisper plugin and it has a really cool feature that recommends relevant articles that one can use to link it within an article.
If you are planning to add internal links to a blog with more than 200+ blog posts, this plugin will save a lot of time
But, what about older posts?
How do you find pages that have low incoming links or pages where you haven’t added enough internal links. In this next section, you will learn how to identify such pages. Once you’ve done that, you can start editing them.
Finding pages with fewer incoming or outgoing internal links
less incoming links
The best way to start improving your internal links is to identify pages that have the least amount of internal links. Each page must have at least 1-2 internal links (referenced from other pages).
Update: If you are using WordPress, you can use the Linkwhisper plugin to find pages with low incoming internal links.
Or we can use SEMRUSH Tool Site Audit feature. I have talked about SEMRUSH many times in my previous articles and it is the SEO suite which I have been using since last many years.
If you are using SEMRUSH, then use its feature to find pages with less incoming links or you can read next section where I have shared how you can do that using Yoast SEO WordPress plugin Huh.
You can get SEMRUSH completely free for 14 days (value $300) from here.
- Add your site to the Site Audit feature of the SEMRUSH Dashboard
- Run a complete site audit (the trial version lets you do this too)
Click on issues, and below notice You’ll see an option that says “X pages with only one or fewer incoming internal links”.
Once you click on it, you will get a list of pages that need your attention.
When you’re done using SEMRUSH’s issue feature, here are a few other things to try:
Okay, now let’s move on to the other parts of this puzzle and identify the pages from which you can start providing more internal links.
How to identify pages with low number of outgoing internal links
For this we will be using Yoast Premium. Yoast SEO Pro also lets you identify pages with low incoming internal links (I discovered that while writing this section).
From the Yoast > Tools section, enable the Text Link Counter feature and go to the Edit Posts section inside the dashboard where all your blog posts are listed.
Here, you will see two new columns showing the number of outgoing internal links and the number of incoming internal links of the post. (See below screenshot for better understanding)
Here, you can sort the columns based on ascending or descending order of the number of links. However, one feature I miss seeing in the number of internal links is the ability to see posts linked to that article. However, we can do this by using another WordPress plugin called WP Link Status.
Watch this video for better understanding:
For WordPress blogs, you can quickly identify the problem with Yoast SEO Premium Edition. All other websites that are not built on WordPress or Blogspot should use SEMRUSH to find such pages.
Once you identify posts that have less number of incoming internal links or outgoing internal links, then you are half done. From here, you should start focusing on updating the posts to improve the overall link structure of your blog.
I hope you found this article useful and it will help you in solving your problems on the blog. let us know…
- How do you identify pages with no incoming internal links or pages with fewer outgoing internal links?
- How do you improve your website’s internal linking structure?
For now, here are a few handpicked guides for you to read further (also a part of my internal linking technique):